The branding Activator is concerned with creating a lasting impression among B2B customers & end-users and helping improving product sales and market share. The branding activator will monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered for the G&D business. This is achieved by making sure the G&D business’s advertising and marketing activities send out the right image and customers & end-users hear about it and are caught by it. Ascento recruits for his client Mactac, part of Bemis group a (m/f):

Branding Activator (EN/ FR)

Job responsibilities

• Understanding market and customers.
• Create high-impact promotions, advertising, packaging or sales innovation. Define how to make noise!
• Develop strategic customers/end users-insight driven communications. Evaluate best-in-class creative executions, including print, online, packaging, promotion, ...
• Keep up to date with market trends and new developments utilizing information for business improvement. Analyze business and consumer trends, identify key issues facing your business
• Supervising the sign off of marketing literature and campaigns, exhibition stands, liaising with legal, ensuring the designs and messages meet the company brand and regulatory guidelines
• Produces competitive analysis materials comparing product with its key competitors
• Collaborates with a wide variety of functional areas such as sales subsidiaries, communication team, PMs ,.. to execute specific marketing plans
• Managing the day-to-day activities associated to all marketing efforts, including, project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary
• Monitoring the budgets

Job requirement

• 4+ years experience in marketing, with at least 3 years experience in brand advertising and promotional marketing. Effective cross-functional team work experience. Industry experience. Bachelors degree (business or marketing), Master degree in marketing or MBA is a plus
• have an instinctive feeling about future product concepts
• have good know-how of all possible marketing tools and concepts
• be energetic and passionate about product speciality, and enjoying working in a product management environment
• enjoy working in a busy, deadline-driven and creative environment
• possess the ability to define problems, collect data, establish fact and draw valid conclusions
• Strategic thinker and creative marketer

Offer

• We offer you the opportunity to grow with us in a dynamic and rapidly evolving environment. In addition, we offer a function that combines challenges and responsibilities
• A challenging job in an area facing the future
• A wage offer made ​​up of multiple extra-legal benefits
• Real opportunities for training and growth
• Full time job

Interested?
Send your application to aline.paulus@ascento.be